What did I learn from my second annual reader survey?
A few months back, I posted my second annual scottkedersha.com reader survey. 168 people finished the survey and provided some encouraging and helpful feedback on this site. I created the survey to learn more about the average reader and to get feedback on what people like, don’t like, and want more (or less) of in the future.
I won’t give you all the details, but I’ve compiled the highlights and some next steps below. In no way am I ‘boasting’ in what I share, but simply summarizing the feedback I received. I was encouraged in many ways.
- Reader Demographics:
- Gender: 56% female, 44% male
- Age: The highest % age demographic is 25-32 year-olds, followed closely by 33-40 year-olds. The average reader is slightly younger this year than from last year’s survey.
- Relationship Status: The highest percentage of readers are married (80%). The percentage of seriously dating and engaged couples is almost twice as many as from last year’s survey (19%).
- Kids/No Kids: Around 60% of the readers have children (down from 72% last year). The highest percentage have children in the elementary and infant/toddler stage of life.
- Geography: Readers from four countries and 18 different states took the survey, with the most coming from Texas (#TexasForever).
- Social Media: The heavy majority of readers hang out on Facebook and Instagram. Third place goes to Pinterest (I do not have a Pinterest account).
- Feedback: I asked for ratings on the different categories of posts: marriage, premarriage, books/book review, Stuff I like Saturdays, parenting and ministry/leadership. By far the highest score goes to the marriage posts, and the lowest to premarriage. The scores were all high, and I was encouraged by the feedback.
- Frequency of posts: 85% said 1-2 times/week is Rust Jight (aka, Just Right), 6% wanted more and 9% said 1 time/week is just right.
- People want to see my wife. They want posts written by Kristen, videos with me and Kristen teaching, and want to hear the female perspective. I loved hearing this feedback over and over. I want to check out Facebook Live, and think this could be a great way for me to include Kristen. I’d love to do a marriage podcast with Kristen, but I don’t see that coming anytime soon.
- One thing you need to know: Kristen’s voice and input are a part of every post I write on this site. She is much more involved than you know even if you don’t see her face. She provides input on everything I do on this site.
- I added two questions this year that provided valuable feedback. I received some incredible feedback/suggestions (many of which will show up in future posts!). The two questions were:
- What’s your #1 challenge in your dating/marriage relationship?
- What would you ask me if you were sitting across the table from me?
- A few common themes showed up over and over and over. Readers want to hear more on the following topics:
- Time management. People want to know how to get it all done.
- Somehow, many of you think Kristen and I have it all together. I’m not sure when I ever communicated we have all of our ducks in a row. We are a HOT MESS at times! I look forward to addressing some of your questions on time management and busyness.
- Related to time management, people want to know how to handle life with lots of chaos and busyness.
- For example, readers want to know how to make time for communication, intimacy, relationships, date nights, and more.
- Lots of questions on community. I haven’t written much on community, so I loved hearing your questions about friendships and community.
- For example, people wanted to know what they should do with their friends, how to use their time, and how to make decisions in the context of community.
- I was encouraged by the questions from single friends on what to look for in a mate, how to pursue each other with purity, and how to involve community in dating relationships.
- Alignment. Readers want to know how to stay aligned with your spouse in parenting, money, and expectations. I believe this is a communication issue, but I appreciate the frequency with which these topics and questions came up.
- The top request on the board is for more on communication and conflict resolution in marriage and relationships.
- Time management. People want to know how to get it all done.
- I shared this last year, but the feedback this year was very similar. People appreciate how authentic, practical, biblical, and simple (not to be confused with simplistic) I write in my posts. Several commented on how ‘approachable’ I am. I’m grateful to hear this. Sometimes pastors place themselves on pedestals or allow themselves to be placed there. I am the chief sinner. I don’t have to make up stories. I’m a broken human being who needs Jesus. My writing style will not change moving forward.
- I was pleasantly surprised at how many people like book notes, reviews, and suggestions. I thought this would be one area people wanted less of, but it was quite the opposite. In addition, readers appreciate the compilation posts of curated content from across the web (Stuff I Like posts).
- Upcoming Projects: I’m working on a few projects/changes that you will see in the next few weeks:
- I switched over from MailChimp to ConvertKit. That won’t affect anything on your end, but the subscriber emails look different.
- I’m just finished my revised, 2017 Date Night Guide. 2017 brings two different versions: a Dallas-Fort Worth (DFW) guide and a national guide for those of you who don’t live in the DFW area.
- I’m writing a short book (think 40-50 pages) for couples and small groups on intimacy. This will be the first product I sell – I need to start recouping all the costs involved in running this blog!
- I have some really exciting news to share with you, very soon I hope!
- Videos. A few people suggested instead of writing all the time to make some short teaching videos. I really like this suggestion and I think I will start this soon. Don’t expect amazing quality, but I think the content will be along the lines of what you typically read from me.
Anything else? If you didn’t take the survey, do you have any feedback, questions, or comments? If so, please feel free to comment below on the blog or you can email me at firstname.lastname@example.org. Thanks!
- Thanks for being a reader on my site. The progress has been slow and steady, more often slow than steady. But, writing has turned out to be one of the most life-giving habits in my life. I love it so much more than I ever would have guessed.
- Thank you to so many of you who have encouraged me, prayed for me, and grown through reading something on here. Several of you said you pray for me, and many thanked me on the survey. This encourages me more than you know.
- And, thanks to Kristen Kedersha. I hit the spouse jackpot and she handles my crazy so well!
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